Golf is about to begin wanting cooler—and fitter. Reebok simply introduced a long-term attire partnership with professional golfer Bryson DeChambeau and his LIV crew, Crushers GC. The announcement between the model most generally recognized for its Nano expertise that has for many years helped CrossFitters crush their EMOM exercises, and golf’s two-time main championship winner, marks Reebok’s return to the efficiency golf market.
The brand new pairing which is able to start in March 2025, will model Reebok because the official attire and footwear sponsor for DeChambeau and Crushers.
Earlier than LIV’s golf season tees off, nonetheless, golf followers can get a fast preview of the brand new Reebok golfwear subsequent week as DeChambeau might be sporting the brand new line on-course Dec 17th on the Showdown occasion held at Shadow Creek. The golf famous person will crew up with fellow LIVer Brooks Koepka towards PGA’s Scottie Scheffler and Rory McIlroy.
At age 31, DeChambeau has already turn into one of many extra dynamic golf athletes on and off the course. Along with his pair of PGA main victories, which incorporates his win within the 2020 U.S. Open, DeChambeau, who additionally has greater than two million followers on Instagram, has 13 skilled wins.
Now with LIV’s Crushers GC, DeChambeau together with proficient teammates which embody Paul Casey and Charles Howell III, has racked up 5 crew wins whereas selecting up the 2023 Group Championship.
“I’m proud to accomplice with Reebok to usher within the model’s return to golf,” he says. “With an awesome legacy in disrupting sport tradition, I’m excited to see what we will do collectively to push the game of golf to new heights.”
What to Look Out for with the Reebok Partnership with Bryson DeChambeau
Now going all in on golf, Reebok has annointed DeChambeau because the face of the model’s attire and footwear line, which might be on show when it signature Nano Golf line makes its anticipated debut. In keeping with each the model and golfer, the Nano tried-and-true expertise, together with DeChambeau’s dynamic strategy, might be completely aligned with Reebok’s mission to make golf accessible and thrilling. The objective: to attraction to a youthful and newer viewers.
or Reebok, The signing comes as the most recent pillar inside the model’s long-term technique to Return to Sport, one that features continued enlargement of its athlete roster throughout classes, nice presence inside Sport tradition, and the intro of latest efficiency footwear and attire.
“Our collaboration with Reebok represents a dedication to convey contemporary power into the golf world,” mentioned DeChambeau. “I’ve at all times believed within the potential to develop the game and introduce it to a broader viewers. With Reebok’s heritage and dedication to sport tradition, we’ve the proper accomplice to assist us obtain that imaginative and prescient.”
